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About Holly

Company Profile

Company Mission

Company Culture

Action GuideLine

Brand & Logo


Company Profile

Shanghai Holly Electronics Co.,Ltd is an industry-leading supplier of AOI (Automated Optical Inspector) system. Holly is committed to designing, researching & developing, and manufacturing the AOI products, and doing the sales, installation and service for the products. The LT (LonTium) Series AOI (Automated Optical Inspector) that the company produces is capable of high speed and accurate inspection, statistics, and analysis of various of appearance defects in PCBA (Printed Circuit Board Assembly) process of SMT (Surface Mounted Technology) field. It is very beneficial in enlarging the throughput, improving the product quality, perfecting the manufacturing process. Consequently it can create potential value growth for the customers.

Holly has many senior technical experts both in Automated Optical Inspection field and Machine Vision computer aided analysis field. Holly advocates the initiative, creative, innovative, and foreseeingly R&D concept. Holly goes ahead of customer's latent demand once forever, always pursues the excellence, and constantly introduces its original model with the unique function which has renovated the conventional way that the industry operates. Holly is dedicated to getting the full satisfaction from the customer.

Holly's technical support and service covers every stage from installation to test running, from maintenance, trouble shooting, to technical upgrading of product. Holly wholeheartedly offers the free upgrading service for system software in all its life time, and resolves all potential and possible worries for the customer with all the strength.

The nationality would be inspired, only if the national-made products should constantly strive to be stronger. Facing the globalized competition mechanism, Holly strengthens the strategic objective to build up national flagship brand of AOI as Holly's own duty. Holly also insists on regarding scientific and technical innovation as the key concept. Holly takes it as the market lead to create the added value for the customer. To attract people with the novel&unique, practical&effective function, and to affect people with the honest, and diligent attitude, Holly will constantly improves the synthesized competitiveness of enterprises. Meanwhile, Holly will continuously take its management concept as "Courageously innovative, insistently aggressive, and sincerely cooperative". Holly will stand up impressively for growth up of the national brand, and Holly will stand up firmly for renaissance of national industry with all the efforts!




Company Mission

Holly, will stand up impressively and firmly for growth up of the national brand!

Holly strengthens the strategic objective to build up national flagship brand of AOI as Holly's own mission. Holly also insists on regarding scientific and technical innovation as the key concept. Holly will make all the efforts to build up national flagship brand, and even global flagship brand of AOI......


Company Culture

Courageously Innovative, Insistently Aggressive, and Sincerely Cooperative.
Holly wishes to make progress, and win-win harmoniously together with you.

Holly always takes its management concept as "Courageously innovative, insistently aggressive, and sincerely cooperative". Holly wishes to make progress, and win-win together with all the internal staff, cooperative partner, and the final end user, in order to set up a future-oriented, and win-win development framework and mode. We also aim to create more value for both the colleagues and partners through the team work cooperation and mutual reinforcing of the advantages.


Action GuideLine

Conduct oneself: Sparkling and crystal-clear -- Sincerity, Transparent
Do things: Little strokes fell great oaks -- Diligently, Insistently
To people: Silent to moist the things -- Gladly give alms, Devotion.
To oneself: Surmount oneself -- Study diligently, Progress courageously


Brand & Logo

Brand's Chinese Explaination

Holly: It means stand up impressively, and stand up firmly. It reflects that Holly strengthens the strategic objective to make national flagship brand of AOI as Holly's own mission.

Brand's English Explaination

Holly: It means evergreen trees. It indicates that Holly will be green forever, and will never be decrepitude. And it also indicates that Holly will be insistently aggressive, and Holly has the pursue and determination to stand up impressively and firmly forever.

Logo Explaination

Holly's logo is composed of a male lion's facial expression and English characters-HOLLY. The male lion's pairs of eye is eagle-eyed. It can penetrate every thing. It indicates that it can inspect all the defects, and foresee times' change together with the estimable clients. HOLLY is just under the male lion, it indicates that male lion has already been solemnly awake, and stand up impressively and firmly. The entire logo symbolizes the renaissance of national industry will be achieved in the very near soon.

Shanghai Holly Electronics Co.,Ltd. Copyright 2008, All rights reserved